Final Digipak - Back Cover

Back cover

•  Our final Digipak back cover shows an opposite side to our front. It is the back to our artist as well as the back to our digipak. This connotes this is a reflection of the artist as a whole and combines both our digipak and artist together. We thought that this was a interesting concept to include on our digipak.
• Our 'artist' is the synergistic element of all our media products, so it was a necessity to include him in both front and back covers of our digipak. Making the artist the Unique Selling Point (USP) allows us to create its own target audience. For example, if an artist was around 50-60 years old, they would not necessarily be making rap songs, as rap is a genre dominated by young teenagers and adults, but instead perhaps classical or folk music genre and have a target audience of around their ages. Because our artist looks/is young, our audience would likely be made up of young people.