Evaluation Activity 3 - Aidan

What have you learned from your audience feedback?

Throughout the whole process, we continuously asked for audience feedback on all our music video, Digipak and Magazine Advert. This was because the main purpose of the music industry is entertainment and it is for the audience. This post is about how we used our audience feedback and what we learnt from them.

MUSIC VIDEO 






Rough Cut

In this blog post, I listed the things we changed after receiving feedback from it. Receiving audience feedback about our rough cut was really helpful for us because it showed what things we had to change or edit as our video is mainly for the audience and hearing what they thought of it meant we could tweak our video to their wants.

               

First Cut

We then made a first cut after making changes from the audience feedback we made from our rough cut and asked for feedback on that too. In this blog post, I listed things we changed to make our first cut:

Final Cut

These feedbacks resulted in making changes for our final cut:

   

                                            AUDIENCE FEEDBACK - GENRE 

We asked many people of different ages (focusing more on our target audience... (Rap/Hip hop with subtle hints of grime). I found out their age, genre, favourite genre of music and why. This helped us to work out my demographic and gender whom we will attract our video and ancillary texts towards. we found that even our original intention was to capture the male audience however from this research we found an female audience was also growing within our target audience. Overall as tsome of the members of the research was a different age, many prefered rap/hip hop and they were some others such as drum and bass and hip hop. I also found other conventions from other music genres, E.g. 'It is very calming and relaxing.' Therefore we aimed to achieve this in our music video.

PRINT PRODUCTS

Print Products - Eval 3 from Shane

To choose our magazine design we had to ask for audience feedback on what they thought was the better still image. Living in a technological generation, we used social media to communicate with the young target audience in order to receive quick and genuine feedback. We asked them to choose between photo number 1, 2, 3 or 4:



I sent out an online poll because it was easy to make and easy for the audience to answer as it was just a simple click to choose. After using the online poll, I gathered all data and put them in a bar graph as it was easier for us to see the gap of what people preferred against what they least liked. Here were the results:

Below is some feedback of reasons why some of our target audience choose each photos. It was from the social networking of Twitter.

So, from this, we used photo 3 for our magazine advert and worked on that. Also, because people liked it so much, we used it for our digipak front cover too. We made our first product and asked for feedback on them too.

Hearing this feedback, receiving both good comments and critics, we made further tweaks which led us to creating a better final magazine advert:

Making a magazine advert cover then helped us in creating a digipak. We started off with using the same still image, as our front cover, and then using similar stills of the artist for synergistic purposes. We received feedback for our first digipak product, which essentially were all positives.